Who he is
For most of American history, you could not just apply to design a coin. The work went to the Mint's own engraving staff, or — on rare occasions — to a famous sculptor the government courted by hand. Then, in 2003, the Mint tried something new. It launched the Artistic Infusion Program: a roster of outside artists, chosen by competition, who would submit designs alongside the in-house engravers. Richard Masters made the first cut, as one of its founding Master Designers. Two decades later, he is the only one of those inaugural artists still working.
Here is the part that surprises people. Getting picked for the program is not the same as getting a coin. Masters' own studio gallery puts the number plainly: over twenty-some years he has submitted designs for more than 160 coin and medal programs, and 37 of them have been struck. The rest are drawings the public never sees — losing entries in a quiet, relentless competition the Mint runs for nearly every coin it makes. A "Richard Masters coin" is the survivor of a long string of near-misses.
He came to it the long way. Born in Sioux City, Iowa, in 1955, Masters earned three degrees — a BA, an MA, and a Master of Fine Arts — from the University of Iowa, then taught graphic design for nearly two decades at the University of Wisconsin–Oshkosh. He was, in other words, not a coin man by trade. He was a draftsman, a teacher, and — by his own account — a collector since childhood, who answered a call for artists and kept winning.